Two years ago, German sportswear giant Adidas Group was sucking wind in America.
It had just been unseated as the No. 2 apparel brand in the US by Under Armour, practically a teenager (Kevin Plank founded the upstart brand in 1996) compared to 90-year-old Adidas. In footwear, it ceded No. 2 to Skechers, which had made great gains seemingly out of nowhere.
Author: Daniel Roberts
Published: Tue Dec 20 2016 14:24:23 GMT-0500 (EST)